One of the great products that Apple brings to the public is the Mac. Its historical importance is well known to all.and no one doubts that computers wouldn’t be what they are today if Steve Jobs had never started his business in that garage in California.
Since Intel’s move to Apple Silicon, all Mac models have improved dramatically in terms of performance, battery optimization, and temperature management. East something in which they stand out from the competition latelyand finally he ended up noticing in sales.
All lose except one: the Mac
According to a report by IDC, the global IT market fell 13.4%. Among large companies, Lenovo fell 18.4%, HP 0.8%, Dell 22%, Acer 19.2% and others 16.5% on average. Most are in the double digits, which is concerning — and a lot — for the sector.
And what about Apple? Well, it increased by 10.3%. It is true that we compare it to a period when it had some stock difficulties, but the rest of the companies were also in the same situation. In fact, the growth managed by the study still doesn’t take into account the new Macs announced at WWDC23, so it doesn’t look like its sales will stop growing in the next quarter. According to the latest data, the global market has been down for six consecutive quarters, and at Apple they continue there, oblivious to the situation. As if it wasn’t with them. And the truth is that it is not.
“Global PC shipments fell 13.4% year-on-year during the second quarter of 2023 (2Q23), according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. the sixth consecutive quarter of contraction caused by macroeconomic difficulties, weak demand from the consumer and business sectors and the displacement of information technology budgets from appliance purchases.
Clearly, as a business, you have to do something right when your whole industry is collapsing and you not only resist, but grow. We will see if the situation continues like this and We will be attentive to the presentation of the results of this quarterwhich will shed even more light on Mac sales.
In Applesphere | Yes, iMacs and HomePod Minis are now more expensive. And the reason is not inflation
In Applesphere | iMac with M3 chip: that’s all we know about the model we expect in 2023
