We’re not going to see official figures on how Mac sales are going until we see the division’s revenue at the next financial results press conference, but we’re starting to see some good signs from early estimates. A study by BCN Retail indicates that sales of the Mac mini with the M1 chip made Apple the new desktop PC leader in Japan.
In more concrete figures, Apple would have gone from a share of about 15% of the Japanese market to 27.1% after the launch of the Mac mini with M1 chip. It is a growth of 14.4% that makes the Cupertino company suddenly overtake Lenovo.
Apple’s ‘good, pretty and cheap’ desktop drives sales down
Apparently the chip change was very well received in the country, and the new trend of working from home Due to the COVID-19 virus pandemic, many Japanese consumers have switched to a desktop computer instead of a laptop. The low price of the Mac mini with an M1 chip and the conclusions of early reviews may have helped too. Again: we are talking about estimates, not official sales figures.
From Applesfera, we’re preparing our own full review of the Mac mini, which you can read in the coming days. For now, you can read our first impressions, written 24 hours after receiving the machine.
