Samsung is returning to the fray in the way it knows best. It is believed that the best way to advertise your products is to ridicule, or at least try to ridicule the competition. What I don’t understand is if it really works for him. Maybe so, because he comes back again and again to use the same technique. It only brings validation to those anti-Apple and Samsung fanatics, just as it does to Apple fans when they don’t see Apple’s evils or shortcomings. If you really want something good, resort to its good features and functions, not to think that what others are is worse and even less to insinuate that Apple users are… what they think we are . Finally, what again, there’s an announcement of Samsung playing with Apple.
The technique of, let’s ridicule, on the contrary, to play with their products and their users, can work sometimes, but not always. But it looks like Samsung deems it appropriate and comes back this time, with an ad insinuating that Samsung is better and Korean brand users are smarter or similar. The thing is, even if their phones or tablets were better, that they are not, than Apple, this path is not correct.
In the pop-up ad visible on YouTube, we see a user climbing a fence and wanting to experiment with new things. Inside the enclosure, we see a couple who wonder at the end if what to expect is good or if it is really necessary to jump the fence. The comparison is nothing more than telling us that if you want the best and the latest, you should go to Samsung and not wait like Apple does. In this case, to get the latest in telephony. Samsung sponsors its latest foldable terminal and it says if you want it, don’t wait for Apple to do it, just jump in and go to Samsung.
A foldable phone, like the one they already launched and you already know how it was. The good thing is that there is where to decide and not to be “loyal” to brands. Brands must be loyal to us. Buy what suits you best or that you like. Of course, compare before, don’t get carried away with what shines.
