Apple is the company that stands out balancing innovation and sustainability. And while there is plenty of evidence to confirm this saturation, there's something I didn't think about and Samsung led with a well thought out proposal.
With the introduction of one of the latest television shows, the Korean company has developed a strategy that demonstrates its commitment to becoming a sustainable company in every way. Samsung wants us not only to keep their products, but also to install them. It is for this reason that he proposed a creative way to reuse your TV boxes turning them into cardboard cards, small furniture and other useful items.
Samsung proposes turning your boxes into furniture for our home!
According to information shared by partners Andro4all, "Installation of nature", which Samsung uses to describe it, is made of compact cardboard, and will be first installed on it. Smart TV Serif, Frame and Sero.
Though Samsung expects us to use our creativity, it knows that some of us need a little push. Therefore boxes that include a digital book It is available by scanning the QR code, which shows consumers how easily the packaging can be cut and given a second home life. According to Samsung Electronics Vice President, Kangwook Chun:
"Consumers are likely to buy from a product that shares the same basic values and values, and with our green input, we believe we can provide our consumers with a new ecosystem that is an important way to express themselves."
With this initiative, Samsung is asking its users to expand their ecosystems and creativity. In this proposal the company is partnering with British health publication Dezeen for a new competition that rewards those who come with the most unique and realistic designs of their boxes. Are there any ideas you can think of to win?
