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Despite increased global competition, Samsung continues to be a leader in the manufacture of mobile phones, and the clear leader in foldable smartphones. In recent weeks we’ve seen launches like OPPO Find N, but today if you want to have a fold in Europe and use it as your primary mobile, Samsung is the best choice.
A marketing investment that works
Samsung knows that advertising is the key to building a strong brand image. Let’s not forget that ten years ago this company battled with giants like Nokia or BlackBerry, and Samsung was considered a outsider.
But a long-drawn-out gamble and insane advertising investment (in the United States alone they spend nearly $ 2 billion a year) have positioned it as the benchmark brand in mobile telephony, alongside Apple. .
Currently, the company is the fourth largest advertiser in the world, with an overall investment of around $ 10 billion, slightly less than in previous years, yes.
And the company is convinced that folding is part of its future.
People know about folding
During the weeks that I use the Samsung Galaxy Z Flip 3, I have found myself in several situations where my interlocutor has recognized the Samsung mobile.
Some knew it was called Z Flip 3, some didn’t, but all knew it was “the cell phone that folds”.
This has been achieved through continued exposure on highway billboards, advertisements on online portals, on platforms like YouTube and on television, of course.
In addition, although Samsung is also advertising the Z Fold 3, it puts emphasis on the Z Flip 3, which is much more suitable for the average user, due to its functions and price, despite the fact that it is not a cheap mobile. Come on, if they have to put the folding in the hands of the components of the most famous music group in the world, it’s done.
This video, a Samsung ad, has over 6 million views on YouTube alone.
Other brands should join this trend
It is clear that in order for a brand to want to advertise and promote its folding, it has to have one to sell. Motorola has it, although the Razr in Europe has gone very unnoticed. OPPO, Xiaomi and Huawei have the folding, but they are not sold on our continent at the moment.
It is to be expected that when one of these brands brings its foldable terminals to Europe, it will do so with a considerable advertising investment, because otherwise it will be difficult for it to position itself as an alternative to Samsung in this segment. .
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