Samsung responds to the opening of an Apple Store by offering an experience that could not go unnoticed!
In the long and bitter battle between the tech titans, Samsung has often been criticized for following Apple’s strategies and designs too closely. This year, the controversy reached a new level with the opening of the first Apple Store in Kuala Lumpur, which This coincided with the renaming of a subway station to Samsung in the same city.
A few weeks ago, Apple opened a new pyramid-shaped Apple Store in Kuala Lumpur, Malaysia, named Apple The TRX Exchange. Months before, Samsung had anticipated the official opening of the store with a strategy aimed at giving visibility to the brand. Nothing more and nothing less, The company has renamed a metro station as TRX Samsung Galaxy Station.
Samsung vs. Apple: The Battle for Kuala Lumpur
The intervention of The TRX Samsung Galaxy Station features Samsung Galaxy S24 series ads throughout the area. Advertisements can be seen in train station corridors, escalators and elevator doors, as well as in train cabins, among other places. But the most interesting thing is that It has kiosks for passengers to touch and feel the flagship cell phones.
Samsung takes the small thing to a whole new level 💀
video via bydanawang on IG pic.twitter.com/sdfu3T1HkG
— System Settings (@app_settings) July 12, 2024
Samsung Galaxy TRX station is the only interchange hub for Kajang and Putrajaya MRT lines, and Around 220,000 passengers use its corridors every day.
Still rivals
For some, riding on the success of the brand with the bitten apple may be a smart strategy, while for others it may be seen as a lack of originality and a crude imitation. The truth is that, for better or for worse, Both brands have been talked about for a long time.
While Samsung’s responses to Apple haven’t always been good, the company seems to have recently assembled a marketing team that has been able to leverage its rival’s actions like no other.
Faced with the unfortunate launch video of the iPad Pro 2024, which Apple finally ended up removing, the Korean company responded with a proposal, in which a change of scenery was enough to give visibility to its Galaxy Tab S9.
Only time will tell whether this strategy will be effective in the long term. What is clear is that Samsung and Apple will continue to innovate and look for new ways to surprise their consumers.
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