One of the most anticipated moments by iPhone users could come next June during WWDC 2024: Apple will introduce a brand new Sirismarter thanks to Artificial Intelligence.
Many years have passed since Apple introduced Siri with the launch of the iPhone 4S, but Apple’s virtual assistant hasn’t evolved as it should in all that time. Much worse, it seems to many of us that in recent years he has even regressed, being even more clumsy and erratic in his responses, even reaching the point that it is unable to tell us the time on the HomePod. As the owner of several HomePods scattered around the house, where I am right now with Siri is very sad, I use it exclusively to control my home automation, which is the only thing it does well (most of the time ).
However, this seems to be changing with the arrival of iOS 18. Apple’s next update for iPhone, which will be accompanied by the respective updates for iPad, Apple Watch, HomePod, Apple TV and Mac, will offer us a new Siri that will use artificial intelligence to catch up with the competition. Information published by the New York Times speaks of Siri “receiving a brain transplant”.
The decision came after executives Craig Federighi and John Giannandrea spent weeks testing OpenAI’s new chatbot, ChatGPT. The product’s use of generative artificial intelligence, capable of writing poetry, creating computer code and answering complex questions, made Siri seem old-fashioned, two people familiar with the company’s work said. company, who were not authorized to speak publicly.
Apple fears that if it does not develop its own artificial intelligence system, the iPhone could become a “dumb brick” compared to other technologies. Although it’s difficult to know how many people use Siri regularly, the iPhone currently accounts for 85% of global smartphone profits and generates more than $200 billion in sales.
Apple’s intention with the new Siri is that can operate primarily from the device itself, to guarantee user privacy and that it can be used even without an Internet connection. There will also be the possibility of working by accessing the cloud, for which it creates its own data centers with computers “armed” with Apple Silicon processors that have given such good performance on Macs and iPads in recent years.
