Ads overlaid on the screen are not something strange from Google TV, the Android TV layer that is included in the new Chromecast and some TVs: Google offers streaming recommendations that the user may not have not contracted. Not only that: some Google TV owners are getting much more invasive ads on their TVs. Interestingly, an advertisement for iPhones.
Having an Android TV opens the door to a whole world of media content, more than we can cover. To facilitate the discovery of related topics, Google offers different recommendations on the main TV schedule; with a much more elaborate and visual suggestion system on Google TV, the layer or launcher that the company places on its Chromecast with Google TV (and which is expanding to more devices). These suggestions are often at the ad level; a level ended up being exceeded.
TV commercials without watching TV
Ads on Google TV. Image by u/venky61 (Reddit)
Google TV ads range from suggested media content from a platform we subscribe to to news that appears on other services; even from a movie that hasn’t been released yet. This advertisement, until then associated with multimedia content, bordered on what could be considered a pure and simple Google advertisement. And what some users in India find is direct advertising.
As users on Reddit have corroborated (via 9to5Google), Google TV is expanding the boundaries of its advertising to not only overlay content suggestions, now also advertises consumer products. With a huge “banner” on the cover of the grill, an advertisement for the online store India Store anticipates the end of the ban on advertising on our televisions.
The advertising content integrated into the platform is localized in very specific markets, first in India, but it would not be surprising if this advertising ends up reaching other countries. And the most curious is bad filter the ad seems to have: That an ad to switch to the iPhone appears on an Android TV is curious to say the least.
Google has a huge advertising space in its operating system for televisions and it will not hesitate to take advantage of it. In principle should be a user-directed advertisement: The most likely thing is that ads will appear on TV for what we searched on the web. And without opening any application: the television schedule will never be the same again.
Through | Reddit, 9to5Google
