Apple has a bunch of apps coming up to broadcast video there you can ride a 30% commission on the App Store. Of course, they did it in exchange for a series of situations related to the Apple TV app and other technologies. This move came about yesterday due to a change in the Amazon Video Prime app, which joins other services that meet these conditions.
Amazon Prime Video joins a select free club from the App Store in the US
Apple has a program for providing entertainment video subscription services to offer a variety of benefits to customers.
Speaking to Bloomberg, Apple indicates that the program has been working for some time, without specifying when it works. Among them are Altice One and Canal. The first joined last February, and the second did so in 2018.
Among the benefits of this program is being able to use your payment gateway. Therefore 30% commission is avoided of digital goods and services. Although we should emphasize that for subscriptions that extend beyond the year of life, Apple reduces the commission to 15%.
This change applies both to the actual use, and to the purchase of movies, series and texts. So far, Amazon has blocked its users find visual content with its app, which only allows Prime Video to be subscribed. Now, the US version of the app has a tab dedicated to the content store.
Conditional program: integration with functions and app for Apple TV
Access to this program without instructions from the App Store has a series of bonds. According to Bloomberg, providers who agree to join should:
- Integrate with the Apple TV app.
- Provide AirPlay 2 support.
- Create a tvOS app.
- Provide universal search.
- Support for integration with Siri.
- Enable single or "zero" login.
In other words, Apple offers a 100% chance to add its own subscription billing and use its own payment platform, which has a provide great integration into your platforms. It is a way of promoting technical support that is not always available in certain services to broadcast.
The lack is marked by the installation of the app as "channel" of the Apple TV app. This feature provides deep integration, when an app does not need an app and is transmitted just like the Apple platform. Of course, depending on the App Store's general terms, something may change well and be included later in the program.
The commission issue may encourage the emergence of tvOS apps such as Movistar + or the development of existing features such as Filmin
This program is different from App Store rules. In recent times, services such as Spotify he has burned the statutes It remains as an independent in the presence of the USA and European authorities. This program is designed to broadcast audiovisual and it doesn't look like music can be started.
This may be a prelude to future changes on payment terms in the App Store in the next WWDC 2020. Something we will have to wait a few months for.
