Sony which we have just introduced Xperia 1 II y Xperia 10 II, in addition to Xperia Pro, a smartphone made for video professionals. However, the Japanese company has been restructuring its division for a few days. If last February closed its website dedicated to mobile phones, now the manufacturer has announced that combining three of the household appliances, including mobile: only PlayStation will continue to operate separately.
The Japanese company has confirmed, in an official statement, that it is restructuring its three product divisions, will meet with "Sony Electronics Corporation" from April 1: Sony Mobile Communications, Equipment Products and Solutions and Home Entertainment and Audio. So this means that in a few days only PlayStation will continue to operate separately and that Sony's smartphone business, along with its consumer cameras, televisions, and home audio equipment, will be controlled by one company.
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The purpose of the merging of these three sections of the Son is none other than that better mix different products, prepare for the internal structure of the company and become more competitive, according to Tony himself. In addition, the Japanese company's related efforts in sales and marketing, manufacturing, logistics, purchasing and engineering through these divisions will be consolidated to try to strengthen itself and increase profit.
Sony is integrating its smartphone, cameras and home entertainment business
"With the introduction of Sony Electronics Corporation, Sony will not only accelerate the combined performance of EP&S businesses, but they will also optimize your organizational structure, talent and business portfolio, while continuing to improve competitiveness and create new businesses ”, it can be read in a statement the company has released on its official website.
It should also be noted that Sony Interactive Entertainment (SIE), which is producing PlayStation consoles – which will launch PlayStation 5 later this year and read them games, starting April 1 will mark the end of the consumer-led electronic segment of the Japanese company will continue to operate independently. A decision we understand, because financially it is one of Sony Interactive Entertainment.
In the same way, it is also important to note that the sensor component of the image and its division of equipment – studio cameras, distribution equipment, etc. and they will not be affected in this connection. Even some of Tony's businesses, like music and film, medicine and financeThey will not be part of this Japanese reunion manufacturer either. The Tonys, who have experienced a decline in demand for its smartphones, are working to change the situation, and through this merger they hope to be able to improve their differentiation, and their products to become more competitive in the market. , over time, it continues to acquire new devices.
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