Tim Cook continues to raise expectations for Apple’s augmented reality-based developments!
Tim Cook showed a lot confidence in projects related to augmented reality by Apple. In several interviews, the CEO of the company has shared statements that have heightened curiosity about this topic for years. And he did it again.
Amid a series of questions at the Università Degli Studi di Napoli Federico II in Naples, during which Tim Cook received the honorary degree in innovation and international managementhas been approached regarding the new technologies that excite him the most.
In this regard, he said that in a short period of time, people will wonder how they lived a life without augmented reality, highlighting the “profound” impact it will have in the not-too-distant future. Specifically, in 2023 as part of Apple’s launches, according to various analysts.
Everything will be in Augmented Reality
Tim Cook received a prize at the Università Degli Studi di Napoli Federico II in Naples and shared his vision of new technologies.
Cook called augmented reality a “fundamental horizontal technology that will touch everything in our lives”, from innovations in the Apple Watch to “many other things” that Apple is working on. Even the respected executive shared the impact this will have on the internet itself.
“I’m super excited about augmented reality. Because I think we had a great conversation here today, but if we could augment that with something from the virtual world, it probably would have been even better. So I think that if you, and it will clearly happen In a short time, if you look back at some point, you know, zoom out into the future and look back, you’re going to wonder how you ever lived your life without augmented reality. Today, we’re like, how did people love me without the internet? And so I think it could be that deep, and it’s not going to be deep overnight…”
Experts say the expectations created by Cook may soon begin to come true. The company’s first AR/VR product, a high-end headset that would be called “Reality Pro”, announced in Januaryafter many years of waiting.
Of course, it will not be a device for all budgets, since its entry price should be 3000 dollars. Although there has been speculation that Apple is working on more affordable options. Even Apple’s most trusted analysts have gone so far as to say that there will be three different versions of the Apple Reality Pro.
