“It’s very bad.” With these two simple words, Steve Jobs expressed his opinion for which he was one of the most profitable franchises in history. We’re not talking about Marvel, but Transformers. He never managed to see one of his films in its entirety. He didn’t like it at all. He never specified exactly what led him to have this opinion, but that was it.
Transformers is undoubtedly one of the most successful sagas in history. There are seven films, and the last one was created here in USA a few days ago. It was the biggest grosser of the week and grossed $60.5 million in the United States alone. This looks great, and it’s likely this editor will go see it at some point.
A call kept us from seeing a killer iPod
During the filming of the first film, Michael Bay, its director, thought of integrating an iPod. In fact, some rumors dating back to 2007 spoke of the possible incorporation of a 12-inch Apple music player which would become a small but effective killing machine.
When Steve Jobs found out what Michael Bay was planning, he called him directly and told him not to even think about it. Jobs was terribly angry and terrified. Not only because he didn’t like Transformers, but obviously no one with half a brain and a modicum of PR knowledge would allow him to do it. make their flagship device a deadly weapon in the fifth highest-grossing film of the year. It would be corporate suicide.
Finally, and as it could not be otherwise, the management of Transformers had to give in and ended up signing an agreement with Nokia. We are not saying that their loss of popularity since then is due to the strange robot – which we leave you below – into which they transformed their phone at the time, but Of course, the causal relationship is curious.
The truth is that turning an iPod into a killing machine doesn’t make much sense, although those who saw “The Mitchells vs. the Machines” will remember that it was pretty funny. The upshot of this story is that if you rewatch the early Transformers movies, you won’t find a single iPhone or Apple product that turns into a robot. Much less in one of the bad ones. Yes, there are some products, like a MacBook in the 2007 film or a Thunderbolt Display in the 2009 film, but nothing extraordinary.
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