If you own an Apple product from before 2020, every time you look at it, you will see a design by Jony Ive. He was Steve Jobs’ right-hand man. His work forever transformed not only the iPhone, Mac or iPad, but also the world of design in the technology sector. His ability was unique and was largely responsible for so many years of success in the company.
In 2019, he decided to dissociate himself from the brand. This does not mean that he stopped working on his products. He founded a design company: LoveFrom. With this brand, he has partnered with fashion brands such as Italian Moncler, a luxury brand with which he has created different “shell coat variations”. Since then, he has designed freely for several companies, including Apple until just over a year ago. So to speak, keep doing what you love most
Jonathan Ive Gets Along Too Well
As stated The information Jony Ive is reportedly in contact with Sam Altman, CEO of OpenAI, to work on a new AI device. I would probably be in charge of the design part, although We don’t know exactly what this device we are talking about is.. Some media sources explain that this is “new hardware for the era of artificial intelligence”, but it is too vague to know what they are referring to.
One of Steve Jobs’ most legendary moments came during the unveiling of the first iPhone, when he said, “Every once in a while, a revolutionary product comes along that changes everything.” Maybe this could be one of those products. the ones Steve was talking about.
Jonathan Ive has good relationships with many designers in the industry. Without going too far, h is relationship with Remo Ruffini – CEO of Moncler and one of Italy’s richest men – goes back a long way, having worked with Craig Green, Thom Browne and Japanese musician Hiroshi Fujiwara. However, technological advances will take a long time to happen. This “AI iPhone” could take a few years to become a reality. But it’s clear that yes It bears the stamp of the person who was once responsible for the design of all Apple products.
The AI iPhone is here
Although Apple Intelligence has not yet reached Europe, the reality is that the iPhone 16 already has many functions based on artificial intelligence and even the new Siri can also perform queries on ChatGPT. In fact, it is based on GPT4-o, the most advanced iteration that users can access for free.
And we must not forget that OpenAI rubs shoulders with giants. It is about to reach a value of $ 150 billion thanks to funding from giants such as Nvidia, Thrive Capital and, more specifically, Apple. The interests are obvious. So in the end, everything stays at home. We would not be surprised if Ive, at some point in his future career, ends up collaborating with Apple. Not in vain, During his time at the Cupertino company, he filed around 1,000 patents associated with its products.. And some never came true.
An older version of this article was originally published on 2023-09-27.
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