Nowadays, everything has to make sense immediately. Either a new product or service drastically changes the world from day one, or it just isn’t worth pursuing. This has been reflected a lot with the so-called artificial intelligence revolution, which will change things but more in the long term than we thought.
If we apply that same idea to the Apple Vision Pro, that’s when we can see more of this meaning in the long run. Walter Isaacson himself, author of Steve Jobs’ official biography, commented on it in a CNBC interview right after the WWDC 2023 keynote. And that’s what Steve Jobs would have liked to see.
One thing is the AI, and the other is the AI behind the Vision Pro
You can see a snippet of the interview in the video above, where Isaacson advises against viewing news such as AI from its surface:
“The AI that’s going to change the world isn’t going to be generative like ChatGPT. It’s going to be real-world AI, AI that makes cars drive themselves or devices like the one Apple just showed you say what is happening around you. These will be the transformative platforms.
In a way, that’s what Steve Jobs did with the iPhone and what was later achieved with the Apple Watch: it’s not new technologies that change the world, if not how this technology is used for a product or service. screen Multi-keys of the iPhone would not have been interesting without the iPhone and its operating system behind it.
Isaacson goes on to the interview by commenting that there are many attempts at simple, ChatGPT-dependent services that will fail without having this vision, but at the same time we will have a “new kind of productivity” in our hands when this technology is maturing.
If we add to this what Jobs said in an interview given by Walt Mossberg, everything is rounded off. For the co-founder of Apple, headphones are a “miracle” that allows you to have the same experience as if you had an audio system but wherever you want:
“We don’t have something like this for video. Until someone finds a way to get the 50-inch plasma TV experience where you want it, we’ll continue to have limitations.”
Jobs may have had specific complaints about the Vision Pro, but it’s certainly a product that would have sued if the exec was still with us. Although, as with this type of innovation, we will have to wait a few more years to see how these Apple glasses find their way into our lives.
In Applesphere | “No one dares touch anything”: Steve Jobs’ former office frozen in time for 15 years
In Applesphere | “I kept putting in more money”: Pixar is living through a historic nightmare that Steve Jobs would have turned into a success
