Steve Jobs would not have authorized it, but you can see the separation or silo of a Samsung and Xiaomi

Can you imagine that Steve Jobs accepts that Android, “the number one enemy”, had access to its exclusive services? Probably not. But Times have changedAnd today, Apple breaks with this philosophy by launching the official Apple TV + application on Android smartphones. Now millions of users of devices such as Samsung, Xiaomi or Any other with an Android system They can take advantage of series such as separation, silo or lasso Ted without using the browser.

This is part of an ambitious plan to popularize Apple TV +. For example, a few months ago, we saw how he joined Movistar to also offer his series and his films for an additional cost for his customers. Decisions which, although historical, safe They raise more than one eyebrow among the most purist fans apple.

Apple TV + already available in the Android Play Store

Before the arrival of Apple TV + in Android, Apple Music had already opened the way. In 2015, just a few years after the death of Steve Jobs, Apple launched its Android music service. A logical movement if they really wanted to compete With alternatives such as Spotify.

Therefore, it had the sense of the world to launch Apple TV + for Android if Apple wanted to play in the same league as Netflix, Prime or Max. However, in 2019 Apple TV + and He has reached many devices and smart TVs, less to Android mobiles and tablets. But its launch has been delayed over five years old.

All this was left behind, because the official Apple TV + is now available on the Play Store, with its totally Apple interface and the complete catalog of its films and series. In addition, it allows you to download the offline content. Although there is a little “but”: This version of the application does not include access to iTunes Store Nor to the content previously purchased via an Apple account. You can only see the original Apple TV + content. Do not buy or praise that you have done in iTunes before.

Apple TV + was one of the most selected and exclusive streaming services, focused on the original productions offer. This approach (and the name of Apple) It has not always been well understood by users. Many even confuse the service with the television reader they have. The arrival of the application on Android is a strategic movement and necessary to extend the public from its series and its films.

In addition, Apple does not stop there. Now it also allows you to subscribe directly to the application itself on Android Using the Google Play payment system. This facilitates the entry of new users without having to get involved in the Apple ecosystem.

An unthinkable movement in the era of jobs

Perhaps the most striking of all this is the contrast to the philosophy that Steve Jobs defended during his stay in front of Apple. Jobs has always been a firm defender of a closed ecosystem and, in fact, came to declare that he did not make sense to offer exclusive services such as iTunes or any other Apple application to Android users. His posture towards Android was Frankish (and controversy):

We are thinking of creating an Android music program. We put iTunes on Windows to sell more iPods, but I do not see the advantage of including our musical application in this other system, except to make users of Android happy. And I don't want to make Android users happy.

More than a decade after his death, Apple has shown flexibility that would have been unthinkable In its time. But today, Apple services have more weight in their profits than the Mac and the iPad. And the arrival of Apple TV + in Android symbolizes the change in the way, from Apple Park, its place on the services market is designed.

It starts to give results

Maybe you have experienced it: you start to watch an Apple TV + series and, when you comment on your friends, You find that no one else saw it. “I don't have Apple TV” is the answer. Several times they do not know that they can see it on their intelligent television, PlayStation or even on their PC with Windows.

But now, with his arrival in Android (and his availability on many smart televisions for a long time), this excuse is starting to be left. And the results are already in sight. Separation is currently the number one series in USA, Direct the Justwatch classificationWhile Silo, another of the exceptional successes of Apple TV +, closes the top 5 of the most consulted in the country.

So you know: if you have friends and family with a Samsung, Xiaomi, kingdom Or any other Android device, tell them to run to the Play Store and find out why separation and silo are on everyone's lips.

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