There is no doubt that the iPhone revolutionized the phone industry. But there are also other actors who participated in one way or another in the great change in the world. smart phones from 2007 and 2008. The proof is the comments of David Wood, co-founder of Symbian Software and considered one of the fathers of the so-called PDA.
Some of you remember these PDAs: mobile devices with a very reduced version of Windows or the Symbian system – among others like the BlackBerry system – which could connect to the Internet but with an experience that young people of today can consider prehistoric. All this could have changed if the PDA industry They would have known how to react better to the iPhone.
“Steve Jobs did some things extremely well”
Wood recently visited the Digital Enterprise Show in Malaga, where he gave an interview to Confidencial. In it, Wood gives his opinion on what should have been done since Symbian and was not done after Steve Jobs surprised everyone with the iPhone.
The executive believes that Symbian did not have “enough flexibility” to adapt to the change brought by iOS, and that otherwise “they could have been better than the iPhone”:
“Steve Jobs did some things extremely well, like putting a lot more power material on these devices. And the network operators told him (and told us), “Make your devices small and cheap. But he said no, he was going to make his device big and expensive. We wondered who was going to pay for an expensive device, but he clearly saw that this was going to be a disruptive activity. We will have the cost of the system spread over two years. And that’s partly what made it successful. »
What caught Apple’s rivals off guard, Wood believes, was that their strategy of selling an expensive device for the time wasn’t going to work. In Cupertino they did not rely solely on the belief that it would be purchased regardless of the price: it was a financial strategy aimed at amortizing this cost adequately over time. AND Not only did it work, but Apple built a huge market around it.
The possibility that Symbian or other drives like BlackBerry is a And if very interesting which could have given us a market with more competition than Apple currently has with Android. Because, let’s be honest: beyond Samsung in North America and OPPO and Huawei in China, the iPhone has no rival. It is the leader in the high end with 7 out of 10 products among the best-selling models. But history is what it is, and the iPhone is the mobile device that laid the foundation for where we are today.
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