Telegram explains how commercials will work in its app

For users who prefer Telegram over WhatsApp, the arrival of the ad hasn’t been one of the best news they’ve received, so Durov himself has stepped out for explain how they work and when they will be seen.

These messages will not be visible in all the spaces a user usually travels in the messaging application, such as private messages, groups and more, but they will be in the public channels where advertising can appear.

Advertisements in Telegram for Android

Something important to know for do not spoil the experience that is itself Telegram for millions of users, and that, as explained, these advertisements will simply be seen in the public channels with more than 1,000 subscribers.

These advertising messages will have a limit of 160 characters and they will always be linked to the main theme of the channel they are broadcast on. That is, you will never see an advertisement for an iron on a channel dedicated to spearfishing.

At the moment, Telegram is testing this new function with a small user base

And perhaps the most important thing for owners of a public channel is that Telegram designed share part of advertising revenue with them.

Administrators will receive a percentage

Besides the fact that these advertising messages will be organized in such a way that they do not follow the guidelines made by the same administrators who they usually flood their channels with dozens of commercials in a pretty chaotic way.

So we can breathe a little easier, knowing that the advertising that we will see on Telegram it will not be in these most private spaces such as direct messages or the groups themselves.

Even Pavel Durov himself via XDA, CEO of Telegram, made it clear that they would not use no interaction analysis and user behavior with advertising messages.

When the commercials are deployed soon, administrators will have the option to optimize advertising efficiency by changing the language and the themes of the channels on which they can be viewed. If you have a channel, don’t miss the moment to stop by the platform to find out more.

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