Mark Gurman broke the news when it was thought the day of rumors was over. According to the famous leaker, Apple has decided to abandon its electric car project seeing that I had no clear direction after too much time trying to find it.
The news was reportedly announced by the project manager, Jeff Williams, during an internal event in front of the 2,000 employees who worked there. Kevin Lynch was also reportedly involved in both the “Apple Car” and the announcement of its cancellation.
Revolutionizing the automotive world is too difficult
The Apple Car is the company’s longest-running rumor, even longer than the device that ended up being the Vision Pro. And eight years ago, in Applesfera, we already expressed the doubts that existed about it. Fewer and fewer people outside the United States want or need a car, for economic or environmental reasons.
For Cupertino, the battle was clear: after seeing that Tesla was successful with its cars, it was necessary to try to fight to attack the electric mobility market. There were complex secrets, test circuits… but what was initially supposed to be a completely autonomous car that would break the mold was reduced to something more restrained. We went from a level of total autonomy, 5, to level 4 and level 2 according to rumors.
The project’s continued delays were also a sign that Apple was struggling to find a vision for its own car. Three years ago, we thought it would arrive in 2025, and the latest clues already spoke of the end of this decade.
Oddly enough, after hearing the news, the value of Apple shares suddenly increased until it stabilized at around 1.2 points higher than yesterday. It appears that the market has responded well to Apple’s shift toward potentially more lucrative projects. Elon Musk, CEO of Tesla, has already reacted to the news from your network with the military salute and cigar emoji.
The next step: focusing on generative artificial intelligence
Gurman also seems to have information about what will happen now with all the employees who worked on the “Apple Car”. The company will redirect them towards other projects, prioritize generative artificial intelligence. As many experts as possible will be sought, although, logically, exclusive vehicle specialists will leave the company.
So we will benefit from it in the future iOS 18 and macOS 15 systems. Its development could now accelerate further and we will see interesting developments in the coming months. But in the car, after years of speculation, nothing.
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