The “Samsung Moohan” are proof that Apple has succeeded very well with the Vision Pro
Samsung announced yesterday with Google that they are working on a new mixed reality device very similar to the Apple Vision Pro. In fact, you can probably even confuse them, because it sounds a lot like Apple's proposal. However, in this case, Samsung and Google copying Apple is very good news, both for the industry in general and for the company itself.
Although little information has been shared about it, we don't have a spec sheet for the device, nor a possible release date or starting price. We know that this is a device still in development called “Project Moohan” (Moohan means infinite in Korean). This movement confirms that Apple's foray into the mixed reality market has influenced the competitionwhich could attract both developers and consumers to this emerging market.
The Samsung device will run Android XR, an operating system specifically designed for immersive experiences that deeply integrates Google Gemini artificial intelligence. A sort of visionOS from Google, focused on AI as a key feature of mixed reality devices.
Reasons why it's good news for Apple that there's more competition
Competition is always a good thing because it allows you to improve and drive innovation. Even before their official launch, these mixed reality glasses from Samsung have already caught the attention of Apple: AI can be very important in these types of devices. While Apple Intelligence is just starting to roll out to iPhone and Mac, visionOS lacks similar integration with AI tools, something Apple will need to work on in future OS updates.
Android XR is Google's new operating system for mixed reality glasses
Furthermore, the arrival of major players like Samsung and Google shows that The presentation of the Vision Pro more than a year ago was a great success on the part of Apple. This launch not only demonstrated Apple's capacity for innovation, but also motivated the competition to explore this terrain. This strengthens Apple's leadership position, notably thanks to its developer community, which is already producing innovative applications for visionOS. This experience is something that its competitors do not have and which allows Apple to have a head start.
Not to mention, with any luck, we'll see this “Project Moohan” from Samsung and Google throughout 2025. A year where Apple could launch a more affordable version of its Vision Proor a renewal of the current model to include a more powerful chip and some other improvements.
On the other hand, launching its own device and operating system could allow it to Google apps also reach Apple's Vision Pro. A clear example is YouTube, which does not have an official application for the Apple device and does not offer compatibility with spatial videos, one of the best experiences that can be had on the Vision Pro.
However, the entry of new players into this market not only Apple's bet is successfulbut also promises to enrich the ecosystem with more applications, users and innovative ideas, thereby strengthening the future of mixed reality devices.
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