Wallpaper magazine managed to enter what is considered “Mecca” of design at Apple: the offices, rooms and laboratories in which the best design managers in the company work on the appearance of their future products. These are usually areas of Apple Park where the greatest secrecy reigns.
Do it well but also “work well”
It is in these areas that the vice-president of industrial design Evans hankey and vice president of human interface design Alan dye, both good friends of Jonathan Ive, are working on the design of Apple products. Its main challenge is to continue to add a personal and intimate touch to these products while trying to respect the environment as much as possible.
Apple designers always have Steve Jobs’ maxim in their work: that the product soothes not only because of its appearance, but also because of how it works. The design is also to make the product intuitive and easy to use. They also point out that seemingly simple products like AirPods carry a huge workload behind them: in order to be able to design these headphones well, they had to create the largest library of ear shapes in the world.
A meeting during which decisions are made on certain components of the Apple Watch interface
In the photographs, we can see how the design team works with parts of their products so that they can test and make decisions, such as the metal rings that will surround the huge lenses of the iPhone 13. The strip of paper that replaces the plastic wrap It also took more work to wrap these iPhones than many imagine, but it will end up saving 600 tons of plastic over the years.
The decision-making process usually takes place around tables filled with material samples and product cases, with all members of the responsible team taking notes on what is being discussed. And in these meetings, Alan and Evans always have remember the word ‘humility’ to do their job. Especially when they are working on the design of a product that will allow them to enter a new market in which Apple had not yet entered. We could see something like this with glasses in 2022.
Of course, in the photographs you cannot see any new products, but it is always curious to see how these people who They believe and see what the future of Apple looks like before everyone else.
