I think at this point in the game we all know who Tim Cook is. He is the CEO of Apple, the most valuable company in the world. Its market cap is approximately $2.6 trillion. To give you an idea of the magnitude, it is approximately twice the gross domestic product of USA. In other words, it is worth double the value of absolutely everything produced in USA in a year. Not bad.
Tim Cook’s job has got to be one of the most stressful and demanding in the world. Knowing that there is so much money and so many jobs that can be lost because of one bad decision on your part shouldn’t be easy. However, Cook reads all emails he receives from customers. And they should not be few. At Applesfera, we wanted to know why. We already know that and it makes a lot of sense. We tell you.
Motivation, inspiration, and who knows, maybe even a new product.
Tim Cook is motivated by the messages of his customers. Whether they tell you that the Apple Watch saved someone’s life, that they have a lot of fun drawing with the new iPad Pro M2, that they found a lost dog with an AirTag , etc. It would motivate me. Know that Your work serves to improve the lives of many people a little It is something that is priceless.
These mails also inspire the CEO of Apple. They help you to have a different point of view, to know exactly what you love most about your devices, and the changes most requested by your customers. It’s a good way to know, first-hand, what the reality of their products is. A reality that often isn’t reflected in sales or satisfaction charts, but goes way beyond that, and is easier to see when talking to the consumer.
The customer is the one who uses your device all day, they are the ones who know their likes and dislikes, and you have to listen to them
Apple CEO Nurtures New Ideas From Other People’s Ideas
It is precisely in this process that new ideas can emerge. Tim Cook forwards incoming emails to company employees if he thinks they describe a problem that should be solved, or an idea that could be realized. One of the most famous cases happened when in 2014 a user sent him a letter complaining that the music on the phone carrier sounded too distorted.
Just 24 hours later, a company representative contacted the user. He told her that Tim Cook himself had called his own tech support, that he had verified that what he had said was true, and that I had already given the order to repair it.
It’s the kind of issue you know nothing about, no matter how many briefings you have with your VPs, but still need to be addressed, and Apple’s CEO knows that. this is only possible by listening to your customers.
If you have a complaint of this type, a suggestion, a curious idea, or a story to tell, you too can contact Tim Cook. His mail is [email protected] We won’t fool you, it’s highly unlikely you’ll get a response, but they will surely read your post, and who knows, it might even inspire Apple’s next big release.
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