The Supreme Court of USA suspended the sanction imposed on Apple and Amazon by the National Markets and Competition Commission
Apple lawyers must have a very good salary. Not because Apple always emerges triumphant from its legal battles, which is practically impossible in the world of the technology industry, but because Apple still seems to be in turmoil. The Cupertino company is emerging from one problem to plunge into another.
Less than a month since the ban on sales of Apple Watch Series 9 and Apple Watch Ultra 2 in the United States and compliance with the regulations of the new Digital Markets Act (DMA)
There National Markets and Competition Commission (CNMC) of USA sanctioned Apple and Amazon with a fine of 194 million dollars for an alleged restriction of sales on the commercial platform led by Andrew R. Jassy. But the Supreme Court decided to suspend the sanctions file. Let’s examine the subject.
The Supreme Court suspends the sanction of 194 million dollars against Apple and Amazon
The Spanish National Court temporarily suspends the sanction against Apple and Amazon
The fine of 143.6 million dollars has Apple and 50.5 million dollars to Amazon for having “unjustifiably restricted the number of resellers of Apple products” and other brands on Amazon’s distribution platform in USA.
Furthermore, according to the sanction file of the National Markets and Competition Commission – now called CNMC – also advertising was limited of the competition that appeared next to Apple’s product sheets.
“They have limited the advertising spaces in which competing Apple products can be advertised on the Amazon website in USA. Finally, they have limited the possibility for Amazon to direct marketing campaigns towards customers of Apple products on its website in USA to offer them competing products from other companies. brands.”
Apple product sheet on Amazon
Therefore, The CNMC sanctioned Apple and Amazon to the tune of 194,150,000 dollars. Unauthorized Apple distributors were affected by this anti-competitive practice and lost an important sales channel, according to the CNMC. NOW, The Supreme Court of USA suspended the sanction. But this decision does not imply that the Court will rule for or against the two technology giants.
Amazon and Apple reached a deal in 2018 for the marketing and distribution of Apple products on the platform. Certain clauses of the contract were intended to reduce advertising and offers from other competitors, although the specific terms of this agreement are unknown.
Apple spoke on the subject, justifying that the clauses had been established for avoid fakes and protect its consumers.
