The cheap plan with ads works for Netflix and users also work well as long as they can enjoy extensive content on demand with hit series and many others that are left midway by canceling their next ones seasons. If Netflix was one of the players in eliminating piracy, now Their next plan is to launch a completely free plan.
Fair monthly payment for personalized content has led to piracy has been reduced to its lowest possible common expression and that Netflix has become the platform par excellence. The emergence of new competitors forced Netflix to get its act together and, in just under two years, it completely turned its initial concept upside down.
Now, as Bloomberg and sources familiar with the streaming platform show, Netflix would discuss it internally the possibility of creating a free version of its service in certain markets in Europe and Asia. The objective is none other than to increase your audience.
Netflix’s ‘The Bridgertons’
And it wouldn’t be the first time she’s tried something similar, as she launched a free plan in Kenya, although she canceled it after a year. The idea that now flies over the heads of leaders is to create a free version of the service in markets where ad-supported free TV channels have a large audience.
In other words, this free monthly plan from Netflix would be launched for be compared to traditional television and post announcements periodically. In the United States, where the platform reaches most of its potential customers, its deployment is not planned.
And let me be very clear, this is a plan that Netflix has in its hands and perfectly could remain in dry dock without us realizing it. The fact that this is a possible reality is also based on two reasons: reaching a large number of users who cannot afford the service and generating more revenue through advertising; one of the biggest challenges facing the platform according to Bloomberg and which has its own advertisements.
And the cheap plan with ads, created for those who used shared accounts, was a great success, but in the own words of Greg Pete, co-CEO of Netflix, there is still a lot of work to be done; They’re not generating as many impressions (from ads) as they’d like. This possible approach by the platform would also be forced by that of Amazon: it has imposed advertisements on Prime Video (they can only be removed by paying a little more) and has allowed 75% of its subscribers to see advertising
For advertisers, it is a very sweet candy by reaching millions of people around the world and for Netflix, it would also be a treat by significantly increasing the number of users who would watch them through the new free plan. And if Netflix went this route, as happened with shared passwords, other platforms could follow suit for the old TV to come back, but from the device of your choice.