Rovio has shown in a few years that it is very capable of later making strange decisions such as the disappearance of the mythical Angry Birds from the Play Store. Perhaps this approach offers new airs to this company which has seen with wide eyes the purchase by SEGA.
[Revés para el gaming: EA se quita de en medio a Battlefield Mobile y Apex Legends Mobile]
SEGA buys everything from Rovio
It should be mentioned that the acquisition of Rovio will allow SEGA to take over all its derivative products such as film, video game licenses or the same merchandising.
Sega Sammy Holdings announced its intention to acquire all of the shares and options of Rovi in their entirety. Rovio said yes and SEGA will cost a total of 706 million dollars.
CEO of SEGA
The free Android
The curious thing, according to Videogames Chronicle, of this cost is that the same Wall Street Journal was aiming too high last week by revealing that it would be 1,000 million dollars, so the negotiations must have been quite heated.
This acquisition has been described as a “friendly takeover” and the board of directors has accepted and expressed its support for such an offer. SEGA is now expected to close the deal by September this year.
Angry Birds 2
The free Android
The idea of SEGA is boost your catalog of mobile games and all that entails, because Rovio has its experience in mobile stores and it will be useful to continue growing in a mobile games market that continues to grow non-stop.
Indeed, Rovio also seeks to move away from mobile games to get closer to other platforms, so between the two they can each bring their experience in order to continue to evolve.
Haruki Satomi himself, CEO of Sega Sammy Holdings, claims that due to the experience on different platformsthe combination of brands, characters and fans as well as corporate culture will allow the creation of new synergies between the two.
The CEO of Rovio also goes along with Satomi’s words to clarify that the two companies will join forces to improve their productivity and even attract more players to their games.
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