In October last year, Netflix announced in Europe that it would remove the basic ad-free package. An action which will now culminate in the rest of the countries where this subscription is still active. There communicated by letter to its shareholders with the earnings report for the final quarter of 2023. Additionally, the streaming giant shared its future plans for monetizing the platform.
It is Netflix basic plan disappears in countries or markets where you already offer the standard with advertisements. Previously, the company had limited access to this basic plan to new and returning customers, but those who still had this plan could remain on it.
From now on, the platform will completely eliminate the basic plan, even from subscribers who continued to benefit from it since a long time. This change will first apply to Netflix users in Canada and the United Kingdom, followed by other markets where Netflix offers this plan with advertisements; here in Europe, in this sense, nothing changes.
The reason for this significant change is that Your new ad-supported plan earns 40% of all new signups in all countries where this option is available. In addition to this new implemented strategy, Netflix also mentioned that it would increase subscriber ratios as well as make investments to improve the platform, as communicated by its shareholders.
For now, He said nothing about the increase that will apply to the packages it has in the countries and which markets will be affected, but we can soon expect an increase in the subscription costs that the user benefits from.
Let users pay a little extra
The company cited, according to Android Authoritythe following in the letter to shareholders: “As we invest in and improve Netflix, Sometimes we will ask our users to pay a little extra this reflects these improvements, which will help drive additional investment that will increase our service experience.
Netflix also reported that Their idea is to offer very competitive initial prices, which may mean that even the cheap plan with ads will receive an increase in annual cost. Other data offered by the platform are the 13.1 million new subscribers in the last three months of 2023 to reach a total of 260 million worldwide.
Grand Theft Auto: San Andreas – The Definitive Edition for Android
There is another interesting piece of information coming from to committ it has to do with the game, and even more with its interest in monetizing this aspect of its platform, to announce that the new addition of Rockstar Games with Grand Theft Auto It became the most successful launch for Netflix in terms of facilities and what is called engagement. He did not mention how many users downloaded the trilogy, but indicated that some simply subscribed to the platform to be able to play all three Rockstar Games games.
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