A leak from China reportedly revealed the material cost of the product.
Apple is expected to unveil its mixed reality headset at the conference WWDC23 which will take place on June 5 at Apple Park. According to the most recent rumors, the commercial nomenclature of the product should be Apple Reality Pro, a device that will arrive on the market with a very high price.
At first, all rumors seemed to point to the price of the Apple Reality Pro reaching $3,000, but recent information may indicate that its cost it would fluctuate around 1500 or 1600 dollars.
Filtered out the possible cost of materials to make the Apple Reality Pro
Market analysts in China reported that the Apple Reality Pro materials price. Moreover, some very interesting details of its alleged hardware components have also been leaked.
Leading Chinese analysts report that the BOM cost of Apple’s HMD is around US$1,500-1,600.
That’s about double the reported BoM for the Quest Pro (which was $800 including controllers and charger)
— Brad Lynch (@SadlyItsBradley) May 18, 2023
“Chinese analysts report Apple’s BOM would cost between $1,500 and $1,600.”
Based on this information, processors cost between $120 and $140while AMOLED panels would be priced at $280 to $320.
However, the cost of manufacturing materials for a product generally has nothing to do with the final price of the product. However, this time it could be related since very recent information ensured that Apple would consider marketing its Reality Pro at factory prices.
Therefore, if at the exchange rate 1,500 dollars equals 1,389 dollars and we add manufacturing costs (and export taxes), the retail price of the Apple Reality Pro could be about 1,500 dollars or 1,600 dollars.
However, many media continue to support the theory that the price of the Reality Pro will be $3,000.
These could be the technical specifications of the Reality Pro
Apple Reality Pro: a virtual reality and augmented reality headset that will be presented at WWDC23 in June
Either way, the new leak suggests that Apple’s mixed reality headset will come with a 12 GB of RAM memoryconnectivity WiFi 6panels AMOLEDfleas M2 (SoC) and 512 GB of storage capacity.
In the following table are all filtered technical specifications:
Here are some sources (image and link) https://t.co/CCHJzuqW1y pic.twitter.com/I8OUkYnd4Z
— Brad Lynch (@SadlyItsBradley) May 18, 2023
The fact that Apple will pay $1,500 per unit should not imply that their marketing price is similar. However, sources close to the project assure that the company would be willing to sacrifice economic gain in exchange for positioning on the market for helmets mixed reality.
