Big tech companies are in a very difficult time when it comes to regulation. Many believe that action should be taken against them. And little by little, institutions are increasingly monitored to which these are subject. An example, without going any further, we have in Europe.
We know too well Apple’s control over its sales channels. The company tries to have absolute control over them. Not only with their own stores, but also with resellers, who must have authorization. This is something common in luxury brands, but the CNMC has paid attention to the online sales channels of those in Cupertino.
More specifically, the National Commission for Markets and Competition initiated disciplinary proceedings not only against Apple, but also against Amazon. According to the commission, these two companies could have accepted trade restrictions on the sale of Apple products in Europe. Something that, above all, would affect the Marketplace platforms.
Amazon itself, within its portal, has its own online sales platform for third parties. In it, it is possible to sell using the same storefront as the company. It is in this where trade restrictions may be in place for the benefit of Amazon and Apple. A practice that would endanger third-party companies that use the service.
For the moment, no sanction has been set for companies. However, and as indicated in the published communication, a period of 18 months is set for its resolution. Thus, it will be necessary to wait to know the outcome of this case, and the response of Amazon and Apple concerning this CNMC file.
