2020 has been a year of many things, obviously everything has been picked up by the pandemic that has affected the whole world, but it has also been a year with a lot of controversy surrounding various tech companies. It was also the year that the various competition organizations once again put technology in the spotlight. And now, a few hours after the end of the year, we already know to whom the new legislation of European Union: Apple. New digital markets law plans to regulate the steps applications, and obviously one of the first to be controlled is the App Store. Keep reading as we give you all the details on how this new law can influence the App Store.
And this is one of the points that interests the most control is why we are offered an application and another when searching for them in the App Store. Every developer, no matter how small, should have the same opportunities when they appear in the App Store, so consumers would decide one app or another. So, Apple should change the way it displays its results, their algorithms, prioritizing the user’s final decision, not an easy task that needs to be solved … LPreinstalled apps like Mail, Weather etc. should also be uninstalled, these enjoy a key position because they come by default, and should compete at the same level as the others, according to the new European law on digital markets.
We will see what 2021 has in store, Apple works to create a fair ecosystem, trying to avoid any suspicion of a monopoly by which they can be judged, but the truth is that there is always a loose margin that international organizations try not to go unguarded. reBy not complying with the new rules, Apple and others could face fines of 10% of the company’s annual revenue … All of this benefits us all and at the end of the day it is the technologies that must be sincere and work according to the law. Having the decision to decide whether to opt for one application or another is a right that we must have, and in the end, they persuade us to choose something must be a practice that ends. We are ending 2020 and we hope 2021 will be a year in which we all have a little more decision.
