The exorbitant amount of money Google paid Apple to be the default search engine

Google lawsuit documents reveal how much the company paid under its 2022 deal with Apple

Google is currently facing a tough lawsuit in the United States over possible monopolistic practices in Internet advertising and search. The Department of Justice considers that Google abused its dominant position seeking to benefit from it and requires the adoption of structural measures to promote fair and equitable competition.

Google, for its part, is trying to demonstrate that it competed fiercely to become the leading search engine in the sector and that it succeeded on its own merits. It is more, Google assures that this intense competition has led to an increase in the efficiency and use of search engines.

Apple plays a key role in the antitrust lawsuit against Google. The company was called to testify as the Apple-Alphabet deal is underway examined to find out whether Google acted appropriately. Thanks to this, we were finally able to find out how much Google paid to become the default search engine on Apple devices.

How much did Google pay Apple?

Late last year, Apple executives said that “Google paid billions of dollars” to become the primary search engine for iPhone, iPad and Mac.

Google was believed to have paid Apple between $18,000 and $20,000, but until now neither company has shared specific data on the financial amount invested. Although a Google witness suggested that the company had paid 36% of your income in your search advertising.

Apple receives billions of dollars to allow Google to be the main search engine for Safari

A few documents filed in court last Tuesday has confirmed for the first time how much Google paid as part of its deal with Apple to become Safari’s default search engine.

Initially, Apple allowed Google to be Safari’s native search engine for free. This led to an agreement between the two companies to share search advertising revenue. In May 2021, Google started paying 1 billion per month be the main search engine.

Later in 2022, Google paid a total of $20 billion to Apple. A multi-million dollar deal that offers great benefits to both companies.