The first was text generation with generative AI like ChatGPT. Then came apps that allow you to create images with AI, in addition to voice assistants with AI. And now comes the technology that can really change everything, for better or for worse: AI video generation.
Of all the AI-based technologies, this one has the potential to be the most dangerous. That’s why OpenAI offered at the time to justify that its video-creation AI, Sora, was not accessible to the general public; only a few users selected by the company were able to use it.
Of course, sooner or later this technology will reach everyone; in fact, there are already applications for creating videos, although their quality leaves something to be desired. Now comes what will perhaps be the most important launch in the sector, and the one that can change things the most: Adobe AI.
Adobe, best known for Photoshop and other apps for content creators, today announced that its users will be able to Create videos with AI this year; a surprising announcement, especially since the demos released by the company appear to be of high quality, and very difficult to distinguish from videos recorded in the real world.
Premiere Pro will be the first Adobe app to receive video creation, using the Adobe Firefly model; although initially only in beta. However, Adobe has also promised that video creation will be available in a free websiteso very soon the internet might be filled with fake videos.
Adobe Video Creation is divided into three features, with very descriptive names: Generative Extension, Text to Video, and Image to Video. To start, Generative Extension will be able to extend the videos we have already createdwith an additional two seconds of duration; something that can be extremely useful in many situations where we need more footage for our project. This feature will be exclusive to Premiere Pro.
The other two models, on the other hand, focus on creating completely new videos of up to five seconds in length, from text or image that we contributed. These features will be available on the free web, and Adobe says the length of videos may increase over time.
Adobe has said it designed video creation with content creators in mind, trying to allay fears that they will be replaced by AI; the goal is not that, the company says, but “complete” the creative processand help complete projects. For example, exploring ideas or visual effects before creating them.
