the future that Google is already anticipating

Before smartphones became popular in Europe, the way of using phones was very different from what is common today. Even with smart platforms, like Symbian or Windows CE, Cell phones didn’t have the importance they boast of today. This is partly because the software and ecosystem of companies and applications wasn’t that big.

We cannot deny the importance of the development of mobile technology, with increasingly powerful and efficient processors, screens with more definition and brightness or cameras with better sensors. But What has really changed mobile phone usage are the apps we use to communicate, work, flirt, play, travel or cook.

This increase has flattened in recent years, with minor iterations in both hardware and software, but Generative artificial intelligence set to revolutionize the sector again technology in general, and smartphones in particular. This is something we have already started to see this year, even from high-profile brands like Samsung, which with the announcement of the S24 series also presented Galaxy AI, a set of software solutions focused on ‘artificial intelligence.

Google and AI

Google is one of the most important companies when it comes to AI. It is not in vain that he designed some of the technology that enabled the creation of products like ChatGPT. Already in 2018, the company defined itself as “AI first”, instead of “Mobile first”. It is They knew the future was going to be this way

One of Google’s biggest problems is that as a large company, it cannot make the necessary changes in direction with great speed, unless it risks making mistakes, which can be critical to its reputation. This is exactly what is happening these days with the inclusion of AI in the search engine, something that is either soon fixed, eliminated, or may cause people to stop using Google by not not providing accurate information.

They presented and created proposals that provide a glimpse of what the future of the company will be. Gemini, their chatbot, is one of the best examples. The one who is called to replace assistant It will be a key tool, both in the field of AI and in its ongoing struggle with Alexa, of which it is assumed that there will be a paid version with vitamins at the end of the year.

Talk to apps

The approach Google is taking with Gemini is similar to that of Microsoft’s Copilot, whose name is much more explanatory. The idea of ​​both products is to create a sort of assistant that accompanies us not only on the mobile or PC, but in all applications

The integration wouldn’t be limited to creating AI functions within programs, like what Samsung’s browser or its recording app does. It is also about create an option to be able to ask specific things, either in the search engine or in a chat line. In an Excel Google Docs, for example, it could be asked to create a chart from a database.

Another good example is Google Photos.. The company has already announced that it will improve its search engine in ways never seen before. Currently the system is capable of performing searches by faces, pets, locations or certain parameters, but with AI this would go much further. For example, you may be asked to show how a child grew with a photo from each month. Or that he leaked the images in which we appeared in the parks. but the questions can be much more specific, such as asking what type of cake is used at a birthday party.

This changes the way we interact with apps, making them take much less time to run depending on the actions performed, and also enables searches that weren’t viable before. For example, we can ask when we last wore a dress or suit. Even After a trip, it is possible to create a summary with the best imagesor to suggest who to share them with, or to generate texts for social media applications.

Other apps, like Gmail, approach this feature in a similar way. We can ask about the status of a task in an email thread or find out who was the last person to speak on a certain topic. It will also be possible to create email replies simply by pressing a button, or request that an email or discussion thread be summarized to get a quick idea of ​​what was discussed.

The danger of AI

This evolution in the use of tools that have been with us for decades can be a positive thing. Productivity could be higher, particularly in areas related to mathematics, calculation, finance or programming. There, the errors are much smaller and above all easier to locate.

The problem for Google is that we start using this new form of communication with its applications and the experience deteriorates. If the search engine tells us that a python is a mammal or that we need to put glue on a pizza, it is certain that little by little users will stop trusting these programs. Overall, artificial intelligence is a huge business, and in the future it will be even bigger.