When Apple bought Beats Electronics and Beats Music in 2014 (launching its music streaming service a year later), Luke Wood joined Tim Cook's company to work New Beats within AppleThe new Beats, from the day of purchase, has introduced new products.
Jon Prosser, a YouTuber for Front Page Tech channel, said a few weeks ago Apple has not seen the future of the Beats genre
However, it seems that the Beats brand still has a future within Apple, at least according to Eddy Cue. Cue, Apple's senior vice president of Apple software and services, sent an email to Apple employees, and has been reached by Cnet, where announcing the departure of Luke Wood
His replacement will be Oliver Schusser, who became Apple Music CEO in 2018. Thanks to Oliver, Apple Music has seen tremendous growth over the past year, Cue says in the same email. Apple Music's newly-registered official numbers came from June last year, at which time Apple Music had 60 million subscriptions.
Apple introduced the new Powerbeats 4 in mid-March and this week, the FCC dropped some the new Powerbeats Pro, wireless headsets that we do not yet know when they would see the light, but once they are past the American executive meeting, they will likely do so in the months ahead.
