Liz Schimel, responsible for the Apple News + business area, has left the company. Bloomberg reported a low, which occurred almost a year after the launch of the paid news service. Although the company did not disclose official figures, some reports indicate that startup service was slow.
If you are looking for a reputable substitute in this field
Schimel's departure occurred after the introduction of the paid subscription. Apple News started as a free app in 2015, its primary function being choose the best news and reports and gives them prominence. Originally, the app was only available in the US.
In the last shareholder conference, Apple revealed that Apple News surpassed 100 million users (it would be best to know the daily average, MAU vs. DAU). Currently, News has a version on USA, Canada, United Kingdom and Australia
According to Bloomberg, Apple is looking for another replacement for Schimel from the media. The former head of the Apple News + business had a profile of interest in the company, having worked both in multimedia services (Comcast) and in technology companies (Nokia), running the popular publishing house of Condé Nast magazines
The editorial side of Apple News remains strong. Lauren Kern continues to lead a team of journalists who choose one of the news highlighted in Apple News, they turn to algorithms All content. Kern is also from the publishing world, with extensive experience in New York Magazine.
A popular app, but for making money hard
When Apple News was launched in 2015, it took the company four years to launch its paid version of Apple News +. Under $ 10 a month subscription, users can access hundreds of magazines. Apple bought the company after Development, a legacy News + magazine subscription service.
When Apple started to get into a lot of doubt it was on the side of the media. Only the Toronto Star of Canada, the Wall Street Journal and the Los Angeles Times are in service. Written press, especially newspapers, have them decades have suffered to adapt to its environment and to the Internet. Fighting heresy caused by the tyranny of analytics
So far, Apple News + has managed to attract only three major newspapers, something that has reduced its appeal among users
According to a number of leaks, newspapers do not follow Apple News + for a number of reasons. They fear being anointed your subscriptions and product identifications. And they criticize the commission that Apple takes in its services which in the opinion of some media is too high.
In this case we must add credibility to the media of technology companies. Some blame Google for "stealing" content from their search results while others are betting on everything in a video on Facebook. This last one led to media sales such as Mashable, which was playing a Facebook video promoted by false metrics.
March is expected to have an Apple subtitle. The company can announce changes either news on Apple News +, in addition to the devices we expect.
