We are all looking forward to the new iPhone 14 that Apple will present this fall. We want to know how they are, we want to know what they will be able to do, and we want to know how much they will cost. In this respect, everything seems to indicate that The iPhone 14 Pro Max will be the most expensive phone in Apple’s historyunless there are changes.
A higher price, but with the iPhone 14 Max also available
Just yesterday we broke the news of the leaked iPhone 14 Pro and how its price was revealed, a price that, let’s remember, will increase by 100 dollars compared to the prices that we have observed for a few years. The iPhone 14 Pro, without Max, is rumored to cross the $1,000 mark and settle in at $1,099.
Meanwhile, the iPhone 14 Pro Max hits $1,199. Some prices, it is always important to remember, before taxes, since the VAT, which is equivalent to our VAT, is calculated a posteriori. In any case, this price increase in the United States can only mean a price increase in Europe. That extra $100, by adjusting to the inflation that we observe and taking into account the strength of the dollar against the euro, they can turn into a considerable rise.
Faced with this situation, Apple could opt for several moves if it wants to keep prices stable. One of them is to increase the storage of the entry model from 128 GB currently to 64. A move, it must be said, which seems rather unlikely to us. The other option is to refocus the marketing of new iPhones. If before we saw the iPhone Something Pro, then we were introduced to the entry version, now Apple introduce the iPhone and add the Pro surname below.
In this sense, if we understand the iPhone 14 Pro Max as an additional version, almost like a luxury, compared to the iPhone 14 Max, we can see a strategy that better contains the prices. now we can buy the biggest iPhone size without having to bet on a Pro model, something that may help, because the iPhone 14 Pro Max, whichever way you look at it, is on track to be the most expensive in Apple’s history. Even if, everything is said, more than an expense, it is an investment.
