It seems like Apple is changing the way it names its products. Until a year ago, a device could be normal or “Pro”. If it was small “Mini”, and if it was big “Max”. However, this is no longer the case on some devices, and everything indicates that those of Cupertino plan to continue this transition.
When Apple announced the 14-inch MacBook Pro and 16-inch MacBook Pro, they were surprised by the name of their chips: M1 Pro and M1 Max. “Max” has come to mean “better than Pro”, not necessarily “bigger”. Then came the Mac Studio with its M1 Ultra. It means “beyond”. It’s a place no one’s ever been. Until now. For Apple this means that there is nothing better than it is the culmination of its work. From there, we move on to the Apple Watch Ultra. It could have been the Pro or the Max, but no, it’s the Ultra. And it makes sense.
What remains a bit off the hook here is the iPhone. Specifically the iPhone 14 Pro Max. How can it be “Pro” and “Max” at the same time if Max means “better than Pro”? Those of Cupertino are aware of this inconsistencyAnd there are already rumors that the next “Pro Max” iPhone could be called the iPhone 15 Ultra.
Ultra: Beyond the Workbench
That the Apple Watch Ultra is made of titanium is no coincidence. It is surely the best material that can be used in a device of these characteristics. He is three times stronger than stainless steel, but weighs 40% less. This makes it ideal for products that the user wears all day.
it’s a matter of consistency. We’ve established that “Ultra” is the best Apple has to offer, and titanium is objectively a better material than stainless steel. If those of Cupertino had made the Apple Watch Ultra in another material, it would not have been the best, and therefore it would not have been “Ultra”.
This is where the iPhone comes in.. Perhaps the fact that the iPhone 14 Pro Max is called that and not the iPhone 14 Ultra is related to what we have just explained. It’s not the best Apple has to offer, so it’s not “Ultra”. A titanium iPhone that differentiates itself even more from the normal iPhone, and even from the whole range, would go further, if it were “Ultra”. Perhaps we could also consider an “iPhone Max” if by Max we mean “the maximum”.
Rumors seem to go in this direction. According to leaker LeaksApplePro on Twitter, the iPhone 15 “Ultra” will be made of titanium instead of stainless steel. This would give more consistency to the entire line of Apple productsboth in form and in name. It makes sense, although it’s important to remember that this is just a rumor.
The iPhone 15 Ultra will be titanium.
— LeaksApplePro (@LeaksApplePro) October 20, 2022
We recommend that you take this information for what it is.: a rumor. It’s true that if you analyze it a bit, it makes a lot of sense, but it doesn’t mean much. Nothing is official until Apple announces it, and rumors are sometimes true and sometimes not.
We still have a year to see the new iPhone. During this time, many things can happen. Many changes and circumstances can affect your development. In my opinion, It’s still early to make categorical statements about the iPhone 15but it is something to keep in mind.
