Apple has succeeded, once again it is present in second place in market share in China thanks to the launch of the iPhone 16
Everything seems to indicate that the iPhone 16 is accepted by the Chinese, at least that is what the figures published by IDC demonstrate. Those from Cupertino recover positions in terms of market share in the Eastern country. Even if Apple has complicated its existence in China and its competitors are tracking them more and more, Users recognize what a technological breakthrough the iPhone 16 is even if artificial intelligence does not yet have a clear destiny in this territory.
The iPhone 16 to the rescue of Apple’s presence in China
Apple positions itself in a good second place in the third quarter of 2024one of the most anticipated returns on the list because of what the brand means in terms of iPhone sales. The current share is only 15.6% behind Vivo which holds 18.6%.. What’s incredible is that Apple is outperforming its staunchest Chinese rivals such as Huawei and Xiaomi, which hold a 15.3% and 14.8% share.
What is curious is that Applein the quarter of the same period but last year, He had a stake of 16.1%. It only decreased by 0.3% over one year. Mobile phone shipments in China totaled 68.8 million, a year-on-year growth of 3.2%. Huawei has no reason to be discouraged entirely because he is in third place, but Its growth has been incredible compared to last year, 42% year-on-year.
Market share of top mobile device brands in China, Q3 2024
IDC highlights that overall growth is driven by “an increase in device upgrades due to sustained pent-up demand.”according to Arthur Guo, principal research analyst at Client System Research for IDC in China. iPhone predicts better sales in future thanks to artificial intelligence, still pending.
Competing with Apple won’t be easy, at least in China
If we thought Apple would soon reach number 1 in China, it’s a complicated situation. Vivo maintains its position through a product positioning strategy in primary and secondary brands. Huawei hopes to continue growing with the premiere of the first trifold foldable.
Xiaomi continues to grow for the fifth consecutive quarter and that This is thanks to its consumers who prefer it for its affordable prices.. Honor remained in the top 5 thanks to the sale of a popular model such as the X50, in addition to the launch of new products such as the Magic Flip and Magic V3, devices that keep Honor in second place in foldable devices during the quarter.
The iPhone 16 includes a significant improvement to its cameras
For the fourth quarter and the end of the year, stronger growth is expected for this market in China. According to Jacob Zhu, client devices research analyst at IDC Asia/Pacific, The first releases of major brands and the Singles Day shopping festival will be important so that the sale of mobile phones in this territory records good figures close 2024.
Apple could get closer to number 1, although this will most likely happen if in 2025 it already has an alternative to artificial intelligence authorized in China and with the expected launch of the iPhone SE 4.
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