The iPhone 16 Ultra will not replace the iPhone 15 Pro Max, but rather join the product line.
Apple plans to introduce a new iPhone model called Ultra in its future iPhone 16 product line from 2024. It was initially suspected that the company would replace the current iPhone 14 Pro Max model with the iPhone 15 Ultra, however, a recent leak suggests that Apple will add a more advanced smartphone in the catalog in a higher price thus modifying its product roadmap next year.
According to Bloomberg reporter Mark Gurman’s leak, Apple will include its iPhone 16 Ultra in 2024 and this iPhone model will help increase the selling price. Something Tim Cook has already argued at the Tax Earnings Conference last week, suggesting that consumers would rather pay more for a more advanced smartphone.
Apple’s iPhone is getting more expensive every year
We have mentioned it many times, today we see more and more normal for a smartphone to exceed a starting price of 1,000 dollars. It is an investment in the future that will last for many years, and users use the product daily. Moving away from the debate about whether or not it is reasonable to shell out such a sum for a smartphone, we focus on the change in Apple’s marketing strategy.
Apple will launch four iPhone models in 2024: iPhone 16, iPhone 16 Pro, iPhone 16 Pro Max and iPhone 16 Ultra.
iPhone 16 Ultra concept on YouTube.
Does all this have something to do with the failure of the iPhone mini? Probably. Year after year, Apple has seen how its iPhone 12 mini, iPhone 13 mini and iPhone 14 Plus did not have the expected sales figures and now the company has devised a different marketing plan to pull its “mini” or “Plus” models from the market and incorporate a more advanced model.
And the most important question of all: What will happen to the iPhone 15 range? It’s unclear if Apple plans to continue releasing “mini” or “Plus” models, what we do know is that they haven’t been a big hit with consumers. But according to Mark Gurman the “Ultra” nomenclature will not appear until 2024.
Finally, regarding the technical innovations that will be presented with the most advanced iPhone model of 2024, rumor has it that it could be a big screen, better cameras and a more “premium” design. Undoubtedly, it will have all kinds of improvements that will justify its high price.
Brand Apple Release date 2023
