Apple is making changes to consolidate its different video offerings in one place!
The official launch of iOS 17.2 and iPadOS 17.2 continues with new features revealed, but also paving the way for future farewells. So, starting this week, A message appears when accessing the iTunes app, informing users to order movies and shows and redirects them to the Apple TV app.
The message in question appears when you enter the Movies or TV Shows section of the iTunes Store app and says: “Movies and iTunes purchases have moved. You can buy or rent movies and TV shows and find your purchases in the Apple TV app”.
Thanks to the above, those who try to use the sections dedicated to movies and TV shows have a button to be redirected to the Apple TV application.
You can no longer buy TV shows or movies on iTunes
Since this update, Customers cannot offer movies or TV shows on their Mac, Windows PC, iPhone, iPad, or Apple TV. The change affected the gifts functionality in the iTunes Store.
As for iTunes Movies and TV Shows Apps on Apple TV Have Been Discontinued and show a similar message about how to find your purchases and rentals in the TV app.
This update confirms information shared by Bloomberg’s Mark Gurman in October that, Apple planned to eliminate standalone Apple TV apps available to rent and purchase TV shows and movies, and also said that the TV shows and movies sections would be removed from the iTunes Store app on iPhone and iPad.
According to Apple’s support document, The TV app remains the perfect place to stream entertainment from Apple TV+ and third-party apps that integrate with the app’s Up Next queue. But now you can also find the TV shows and movies you purchased in the TV app.
On Mac, supports importing home videos that appear in the Home Videos category of the sidebar. In addition to iPhone, iPad, Mac and Apple TV, the TV app is also available on select smart TVs, streaming devices and gaming consoles.
As has been suggested for some time, Apple seeks to centralize series and movie content in the Apple TV application. In addition, the platform has been enriched with content of interest to the sports public, the agreement for the transmission of MLS being one of its great successes.
NOW, improving the technical level will be the next step. This leaves the iTunes Store app on iPhone and iPad devices as a place to purchase music and ringtones, significantly reducing its usefulness.