Just as there are social networks designed for sharing photos and videos like Instagram or ephemeral elements like Snapchat, there are also platforms intended more for professional use that of leisure. Linkedin is the most used in Europe in this sense, and the company is now 21 years old.
During all this time, the company has been able to learn from its users and how they use the platform, and through this, some pretty interesting data can be extracted to know when and how to use LinkedIn to reach as many people as possible
With the help of GfK DAM, the official digital audience in Europe, it analyzed its use during the month of March to offer information. For example, of the 11.7 million users who accessed the platform, there were more men than women, although with a fairly small difference. It was also possible to determine that its largest audience is between 45 and 54 years old, with more than two million users.
This is how LinkedIn is used in Europe
According to GfK DAM data, LinkedIn has more than 2 million active users who access the platform every day to stay informed of the news of their contacts and the people they follow. And the function of the social network is none other than to create a network of contacts with other people who may be of interest to us in the workplace.
And since it is precisely a social network aimed at work, working hours are the preferred time for users in Europe to access the application, the majority being between 1 p.m. and 6 p.m. This may be the best time of day to make a post. The day with the most access is Friday, with more than 5.5 million unique users, while the weekend is when fewer people are connected, so fewer people will see what is published during this period.
LinkedIn home screen
Omicron
Omicron
With a big difference, the device from which it is accessed the most is that of mobile, with more than 8 million people, compared to the 5 million users who do it from the computer and the less than 400,000 people who access it from a tablet. . This can make reading long texts, without bold and without spaces between paragraphs, quite tediousThe most recommended is therefore that the publications are clear, not too long and above all easy to read.
Nearly 7 million users of the social network are working, but there are also more than 2 million students looking for their first job. Of course, the application has quite a varied audience in Europe, although it is more popular in certain regions like Madrid, Catalonia, Aragon and the Basque Country.
