For Apple, the name of its products it is a very important matter. It is not a randomly selected and modified item soon. Generally, the choice of a good product name remains inaccessible for many years. In the event of a change, the company makes the change overnight. Without suffering a nostalgia attack that makes you drag your feet for months or years.
At first, Apple computers are called Macintosh. And they did it for decades, until at the gates that used this century, Apple started calling them simply "Mac." From TidBITS they tell us the story of their name change, which happened shortly after Steve Jobs returned to the company. The name disappeared everywhere with little detail.
The only modern & # 39; Macintosh reference
A few weeks ago, I was surprised that Apple was able to withdraw all of its communications with the name "Macintosh" almost completely. No surprise, of course, but I was curious to see if the company escaped somewhere. To find out, I've developed a sophisticated Google search that focuses on Apple's websites, removing those third-party content stores such as Windows.apple.com.
The initial "intuition" of publication was confirmed after this small investigation. Apple has removed all references most recently for Macintosh in the last two decades of its history. Except for one place: the name of the Mac hard drive. Each computer has at least one drive called "Macintosh HD".
When a user locates a Mac and sets it up as a new computer, it is the main unit does not appear on the desktop. It is only displayed when the user places it in Discovery Access> General and checks the hard disk box. A hard drive will appear, which we can rename as we want.
As mentioned in the article, for macOS 10.15 Catalina we will have two disks on the newly installed Mac. The traditional and additional Macintosh HD is called the Macintosh HD – Data. This "new" disk only appears on the MicroOS Disk Utility and keeps sensitive program references safeguarding them as read only.
Origin of the name & # 39; Macintosh & # 39;
The name Macintosh comes from various designs. Known as Red McIntosh, McIntosh or just Mac, it's a Canadian national apple. She was found John McIntosh on his farm in Ontario, Canada, 1811 and began selling since 1880. Also known as "Mac."
The apple is medium in color, bright red and green and sometimes white. Its interior is white, glossy and pleasant in taste. It is often used in cake recipes, especially apple pie. These are the factors that made Jf Raskin, responsible for the development of the first Macintosh, tend to this commercial name.
The problem is that McIntosh is already an important, personal trademark a well-known sound-processing company he called McIntosh Labs. Instead of risking a relentless war effort, Steve Jobs chose to write a letter to his president requesting permission to use the name on his computer.
Job, who is also an audiophile, managed to convince the manager. Both companies have reached a financial agreement for which Apple made a cash payment "between $ 100,000 and the highest amount." Not at all bad.
Pictures | William Newton
