Apple is slowing down production!
Demand for some Apple products such as the iPhone 14 Pro and iPhone 14 Pro Max has driven the company to a new sales record. However, the situation is not the same for all devices with the bitten apple logo.
According to a recent report by Asian media Nikkei, those in Cupertino were forced to minimize the production of certain components due to low demand.
All is not well for Apple
low demand will affect certain models of AirPods, MacBook and Apple Watch during the first quarter of this year. And it is that after the holidays Apple faces a usual cycle of demand for technological products, although for some products it began in December.
In the fourth quarter of last year, Apple reported Mac revenue of $11.51 billion, up nearly 26% year-over-year.
The report cites several unnamed sources that are part of the supply chain:
_Apple has warned us of declining orders for nearly every product line since the quarter ending December, in part because demand isn’t as strong.”
Although this is not the best news for the company, the scenario is more favorable in generalthan what was expected in the last weeks of 2022.
While the production of the other devices is reduced, that of the iPhone 14 is unstoppable
Officially it was reported that largest iphone factorylocated in the Chinese city of Zhengzhou, has resumed operations at 90% capacity and with 200,000 workers in charge of manufacturing the iPhone 14 Pro and iPhone 14 Pro Max.
For the most part, the contagion phase is over and they warn that China is already ready for the opening. According to Jonah Cheng, Chief Investment Officer of private equity firm J&J Investment:
_In fact, it’s a good sign that China is about to reopen its doors. There should be a lot of disruption in the short term, but over the next few quarters, [la reapertura] could be good for stimulating the economy and could pave the way for a recovery.”
However, now the pace of the production chain will be totally at the mercy of demand…
