More than a month has passed since the presidential elections in the United States, and therefore a month since the start of the “great migration”: one of the most significant events in the history of social networks. Suddenly, millions of users abandoned X and created a Bluesky account, and for good reason.
Bluesky is one of several social networks born years ago, when Twitter began its peculiar drift that ended with the sale to Elon Musk; even if, in practice, it was only accessible to everyone from last year. Since then, Bluesky has only managed to attract 14 million users, a far cry from any aspiration to become the “new Twitter”.
Things changed a month ago, and now we have a clear idea of how it has changed. According to Similarweb data published by The Guardianthe number of active users on around 2.7 million fewer users using the social network. Even if not all of these users deleted their X account, they stopped using it, hence the importance of the term “active users”.
Meanwhile, Bluesky's active user count increased by 1,067%, from just 254,000 people to around 2.5 millionin just one month; To this we must add that the platform gained more than 10 million registered users last month.
It is no coincidence that X lost 2.7 million active users, and at the same time, Bluesky reached 2.5 million active users; User migration is more than obvious. While it is no less true that Threads, the alternative created by Meta, is also growing, Bluesky is doing so more quickly, at least in the last month. The reason is simple: He does the opposite of Elon Musk.
Elon Musk's role in Donald Trump's victory was rewarded by a government position, but also by the departure of millions of users who felt that it was the straw that broke the camel's back. However, Bluesky's growth cannot be attributed solely to political reasons; After all, even though Bluesky's growth initially exploded in the United States, Users from other regions like Europe are also joining to the platform.
Decisions like training Grok's AI on users' posts without their permission and changing core features like blocking and like buttons haven't helped. Bluesky's experience is very similar to that of Twitter, before Elon Musk, before the money problems that forced the company to place more and more ads, and before the arrival of algorithms that decided what we had to read. Bluesky is simple compared to X, but it is a positive and not a negative point for more and more users.