Among many other books on Apple, many of us have surely read the biography of Steve Jobs written by Walter Isaacson. a book that has already it’s iconic since its very coverwhich is no less, because it was designed by Steve Jobs after singing the forties to previous designers.
“It’s the ugliest thing I’ve ever seen, it’s in such bad taste”
As Fortune reports, Walter Isaacson was landing in San Francisco when, already out of the plane, he saw that I got a missed call from Steve Jobs
Isaacson was well aware that the cover design for the biography of Steve Jobs had recently been laid out. A blanket with photo of Steve with a red apple and captioned “iSteve”. The conversation with the Apple CEO was quite concise, he said, “It’s the ugliest thing I’ve ever seen, it’s in such bad taste.” You shouldn’t even come to the launch, I never want to deal with you again. You don’t like it.”
Fortunately, after those comments, Steve stopped briefly and said “I will only stay with you if you let me give my opinion on the cover”. “Because,” he said, “no one is going to read your book, I’m not going to read your book. But I’m going to look at the cover, and I don’t want it to be ugly.” To that, Isaacson quickly replied, “Of course!”
Later, Steve Jobs talked to Isaacson about the cover. “This is what the cover should look like.” With a font taken from the original Mac, the sans serif font and the image of Albert Watson [el reconocido fotógrafo autor de la foto de Steve Jobs que ilustra su biografia], which is black and white. To this, Isaacson asked “Won’t we do it in color?” And Steve said “no, I’m a black and white person: things are either black or white. It’s a black and white cover.” And the rest, as they say, is history.