The alliance between Mercedes-AMG PETRONAS F1 and WhatsApp is fruitful, and now both have surprised with the premiere of a new emoji usable in Europe. WhatsApp already includes the possibility of using the F1 emoji which has ch anged from red (of Ferrari?) to black silver and turquoise green of Mercedes-AMG.
And special moment that of emojis for the importance they have in social networks and messaging applications, and for the use of one for the sponsorship of a brand dedicated to the FIA Formula 1 World Championship. It seems strange to think that emojis, which before mobile phones were something simpler in messaging programs like Windows Live Messenger, are able to enter advertising campaigns.
And WhatsApp announced a new collaboration with Mercedes-AMG PETRONAS F1 for let’s celebrate the rapid growth of chat app in the USA. And this because in this country, the application that dominates is that of Apple, mainly due to the intensive use of the iPhone; an application that uses SMS to send messages.
The empire state building
To celebrate what you accomplish double the number of daily users and messages sent In the United States, several actions are taking place in New York and the grand premiere of a new emoji: the personalized F1 racing car.
In total, there will be more than 2,000 million users who will be eligible for this new emoji with the celebration of the Miami Grand Prix that same weekend. Notable among these actions discussed is that Mercedes-AMG PETRONAS F1 driver Lewis Hamilton and CEO and team principal Toto Wolf together flipped the Empire State Building’s famous light switch.
How to use the F1 emoji
The emoji is now available in Europe and you can search the vast and comprehensive list offered by the chat app. But to make things easier, it’s best to use the search engine this way:
- Click on the emoji icon.
- Then on the search button (the one with the magnifying glass and certifying that you are in the emojis tab; the one with the smiling face).
- Type “F1” and the new emoji will appear.
The new WhatsApp emoji
Free Android
A new emoji that goes directly to the app in Europe and thus also encourages you to participate in the Mercedes-AMG channel on WhatsApp from this same link.
