The numbers speak for themselves. A few days ago, the Apple TV+ series Ted Lasso received the Emmy for Best Comedy. Throughout the two seasons available, Apple has managed to make Ted Lasso and his AFC Richmond football team a benchmark within the platform. In fact, the series took another leap forward and He will appear in FIFA 23 which will be released on September 30. Players will be able to choose the football team and Ted Lasso as their coach. Is this a new form of secret marketing?
Ted Lasso jumps into video games and will appear in FIFA 23
The announcement came from the official Twitter account for Apple TV+ comedy series Ted Lasso. The tweet, which you can read below, referenced the arrival of AFC Richmond players in FIFA 23, accompanied by a video featuring some of the series’ main characters, including manager Ted Lasso:
I have goosebumps. Seeing my guys in CGI is so weird. Except Roy for some reason. pic.twitter.com/YqPuvw2jHK
— Ted Lasso (@TedLasso) September 21, 2022
FIFA 23 It will arrive on September 30 on PlayStation 5, Xbox Series XS, PC, Stadia, PlayStation 4 and Xbox One. As you can see, no Apple platform will be compatible, for the moment, with FIFA 23. Apple brought their team to AFC Richmond from his well-known and award-winning Apple TV+ series Ted Lasso to the world of video games.
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It keeps on being a new way to market where Apple entrusts his friend Ted Lasso with the management of a football team. In addition, FIFA 23 will include the first women’s football teams in addition to preparing for the Qatar 22 World Cup competition, as well as the Women’s World Cup in Australia and New Zealand.
Will you be buying FIFA 23 on September 30? Will you take over AFC Richmond under Ted Lasso?
