The relationship between Pixar and Apple has always been intense. It’s not for nothing that Pixar might not even exist without Steve Jobs. But he invested money in this company because he had confidence in the enormous talent of the flexo team. And Toy Story is good proof of that. However, the current Pixar has nothing to do with that one. Or yes, because his most recent film, “Inside Out 2”, translated in USA by “Del Revés 2” and “Intensa-Mente 2” in Latin America, It has a real nod to the Apple universe.
Ridley Scott’s Big Brother Sneaks Into ‘Inside Out 2’
And in “Inside Out 2” there is a clear reference to the commercial filmed by Ridley Scott for Apple, first broadcast on December 31, 1983 on KMVT in Twin Falls to compete in the Clio advertising awards. The ad was eventually entered into the brand’s Hall of Fame. The spot became world famous for its broadcast during halftime of Super Bowl XVIII.. It was January 22, 1984, the same year as the title of a certain novel.
Indeed, the game of mirrors ended with George Orwell’s “1984,” the work that gave shape to the concept of “Big Brother” as a powerful totalitarian figure who sees all, knows all and subjects citizens to a gray life, without controlwhere the inhabitants become submissive lemmings. And be careful, because the advertisement brought great profits and today it is considered one of the best advertisements in the history of advertising.
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CAREFUL! FROM NOW ON, INFORMATION IS BEING SHARED ABOUT THE PLOT OF “INSIDE OUT 2,” WHICH MAY BE CONSIDERED A SPOILER. IF YOU HAVE NOT YET SEEN THE MOVIE AND DON’T WANT TO FIND OUT MORE ABOUT IT, WE RECOMMEND YOU STOP READING AT THIS POINT. |
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They played with this same trope in “Del Revés 2”. As? Well, in a certain scene we will see a sort of gathering of the new emotion.Anxiety» – performed by the voice of actress Maya Hawke –, bringing the rest of the emotions into her perspective. Of course, anxiety isn’t the kind of emotion that goes unspoken. A faithful parody, Ansiedad has an army working in his service and following his orders, until someone stands up to him.
Obviously, Pixar’s point of view with this parody is much more comical. Even if we see Anxiety tyrannizing its Minions like in the 1984 Macintosh campaign, the objective is precisely to awaken and break this dynamic. The Apple reference is already a real pop culture reference, with a visual power that emanates from one of the best authors of dystopian novels in history.
With this announcement, Steve Jobs sought to help “wake up” people with his Macintosh 128K, the rebel team, disruptive in the face of the regulations imposed by IBM. It was not in vain that his speech at the time sounded like this: “IBM wants everything. The same vendors who initially welcomed IBM with open arms now fear a future dominated and controlled by it. They are increasingly turning to Apple, the only force that can ensure your future freedom. Will Big Blue dominate the entire IT industry?“.
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