Yes, we are very clear that the Apple logo is unlike any other on laptop cases. Even though it is no longer lit, the little apple is still recognized by everyone. But if we go back to the first Apple laptop models that became popular, there is an obvious difference.
It turns out that around the time of the first Powerbook, the bitten apple logo was upside down. That is, you saw it upside down when the lid was open, unlike what is happening now. The reason: a whim of Steve Jobs that he had to end up correcting.
Is the Apple logo facing up or down? All is relative
The original design team of these laptops placed the logo this way so that the user can see it clearly and be guided by it to find the opening of the laptop. Jobs decided this way because user experience prioritized above all elseand if it helped the user open the computer lid faster, the better.
But of course, that made everyone around that open computer see the logo upside down, with the page facing down. Here’s an example of “Sarah Jessica Parker” in Sex and the City:
This is also demonstrated by many films from the 90s in which these computers were shown – be careful if you suffer from OCD, it hurts to watch. Here we have Ben Stiller doing what he can:
And the same can be said about the cover image, where Reese Ritherspoon appears in “Legally Blonde” and shows a beautiful orange clamshell iBook G3 introduced on July 21, 1999 and released the same year, just two months later.
Apple employees themselves, according to former Apple employee Joe Moreno on his blog in 2012, asked internally why this was happening, because they didn’t see the point. And although Steve Jobs saw it, when he returned to Apple in 1997 he understood that he had to rotate the logo. It just made more sense for everyone around to see it clearly. After all, the user only sees this logo when the computer is closed and it only lasts for a few seconds.
My own subconscious sometimes betrays me, trying to open my MacBook Air from a side other than the logo. Jobs sought to avoid precisely this, but sometimes an aesthetic decision ends up being worth more than the user’s own comfort with all the senses in the world.
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