We all know that the Apple logo is unlike any other on laptop covers. Although today it is no longer illuminated, the manzanita is still recognized by all. But if we go back to the first models of Apple laptops that became popular, there is a difference that is obvious.
It turns out that back in the days of the first Powerbooks, the bitten apple logo was upside down. That is, you saw it upside down when the lid was open, unlike what happens now. The reason: a quirk of Steve Jobs that he had to correct.
Up or down, it’s all relative
The original design team of these laptops placed the logo in this way so that the user would see it well and be guided by it to find the opening of the laptop. Jobs decided so because prioritized user experience above all elseand if it helped the user to open the lid of the computer faster, the better.
But of course everyone around that open computer saw the logo upside down, with the blade down. This is demonstrated by some films from the 90s in which these computers were shown (beware those of you with OCD, it hurts your eyes):
Apple employees themselves, according to former Apple employee Joe Moreno in his blog in 2012, internally questioned why it was because they didn’t see any sense in it. And even if Steve Jobs saw it, when he returned to Apple in 1997 he understood that he had to rotate the logo
My own subconscious betrays me at times, seeking to open my MacBook Air the wrong way, guided by the logo. Jobs sought precisely to avoid this, but sometimes an aesthetic decision ends up worth more than the comfort of the user himself with all the sense in the world.
Imagen | Alex Kalinin
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