The visual appearance of Apple’s non-face-to-face keynotes is really quite striking. Between walks we walk through Apple Park and this we discovered that a whale lives under the central pond Likewise, Apple gave us some commercials which are now available on its YouTube channel.
Ads, humor and action
Some videos in general in a humorous way which tell in a very graphic and funny way the news of the different products. The first one we saw was that of the iPhone 12 in purple. A video that shows us part of the manufacturing process of this device, something that is always interesting to see.
We continue with the announcement of AirTag presentation. In this video, the protagonist searches for the keys on the sofa, and this sofa almost looks like Aladdin’s cave. Funniest ad that lets us see how useful an AirTag can be on another device.
Now is the time to announce the new iMac. An advertisement which, how could it be otherwise, is full of the seven colors of these new computers. Showing the impressive finesse of these machines and elegance in a very minimalist design.
iPad Pro. A ad featuring a cute cameo of Snoopy in space in a space launch theme that puts us in the context of the speed and power that this new iPad offers us. A device which receives, for the first time, a mini-LED screen and which, thanks to the new M1 chip, is well ahead of the previous generation.
And of course, we’ve saved the best for last: Tim Cook walks into Apple Park in true Mission Impossible style. In a short mission titled Implausible, Apple’s CEO sneaks into Apple Park labs to move the M1 chip to the new iPad.
It is clear that humor and creativity have been two strong points of the company’s advertising campaigns for several months. Many of today’s announcements are really interesting, well produced, and very graphic in terms of the message you want to convey. Without a doubt, an excellent marketing strategy and a real joy on our part.
