Something Apple seemed to be able to figure out is that hardware is becoming less profitable. No for nothing there are simply fewer and fewer people changing phones every year. Technology has become better and more consistent, so it lasts longer, and the reality is that the innovation curve is flattening because there is less new technology than before.
For this reason, in recent years in Cupertino have decided to give a greater entrance to the services. They started with Apple Music and now we have everything: series, movies, video games, sports, insurance and much more. They make up a bigger percentage of his total profits each time, and it doesn’t look like it’s going to stop there.
She could become the best producer in the world
One of Apple’s philosophies is that if you want to do something, do it well. If not, don’t. Apple TV+ could have become a Netflix or HBO style service, but no. They focused on quality over quantityand that seems to be the winning formula.
The Cupertinos received a total of 54 Emmy Award nominations for their productions. Ted Lasso took 21 and is again, for the third consecutive time, the most nominated comedy of the year. In fact, Apple itself has become the third-most Emmy-nominated producer in history in just three years. A milestone that rests on how he must approach the world of the big screen.
“These brilliant and original stories made us laugh, gave us a greater sense of empathy and a new understanding of our world through many different storytelling genres. We are impressed by the unique talent of the cast and crew who have brought these fantastic programs to audiences around the world, and we thank the Television Academy for these honours.”
“We are extremely grateful to the Television Academy for recognizing this wide range of original Apple programming. It was an absolute pleasure to collaborate with these talented artists, and we couldn’t be happier to see them recognized today. for their exceptional work. We send our sincere thanks and congratulations to all the nominees.”
It is the complete list of nominations received by Apple for the Emmy ceremony:
Ted Lasso third season (21):
Best Comedy Series
Outstanding Lead Actor in a Comedy Series: Jason Sudeikis
Outstanding Supporting Actor in a Comedy Series: Phil Dunster
Outstanding Supporting Actor in a Comedy Series: Brett Goldstein
Best Supporting Actress in a Comedy Series: Juno Temple
Best Supporting Actress in a Comedy Series: Hannah Waddingham
Best Guest Actor in a Comedy Series: Sam Richardson
Outstanding Guest Actress in a Comedy Series: Becky Ann Baker
Outstanding Guest Actress in a Comedy Series: Sarah Niles
Outstanding Guest Actress in a Comedy Series: Harriet Walter
Best Director for a Comedy Series: Declan Lowney
Best Cast in a Comedy Series
Outstanding Writing in a Comedy Series
Best Editing in a Single-Camera Comedy Series: AJ Catoline, ACE, Alex Szabo
Outstanding Single-Camera Editing for a Comedy Series: Melissa McCoy, Francesca Castro
Best Production Design of a Contemporary Narrative Program (One Hour or More)
Best Contemporary Hairstylist
Best Original Score and Lyrics: “Fought & Lost”
Best Original Score and Lyrics: “A Beautiful Game
Best Music Supervision
Best Single Episode Special Visual Effects
AGAIN: A film by Michael J. Fox (7):
Best Nonfiction Documentary or Special
Best Direction of a Documentary or Non-Fiction Program
Best Cinematography for a Non-Fiction Program
Best Editing of a Non-Fiction Program
Outstanding Musical Composition for a Documentary Series or Special (Original Dramatic Score)
Best Sound Editing for a Non-Fiction or Reality Program (Single or Multi-Camera)
Best Sound Mixing for a Non-Fiction Program (Single or Multi-Camera)
Bad Sisters (4):
Outstanding Lead Actress in a Drama Series: Sharon Horgan
Outstanding Directing for a Drama Series: Dearbhla Walsh
Best Writer for a Drama Series
Best Cast in a Drama Series
Black Bird (4):
Outstanding Lead Actor in a Limited Series or Anthology or Movie: Taron Egerton
Supporting Actor in a Motion Picture or Limited or Anthology Series: Paul Walter Hauser
Outstanding Supporting Actor in a Motion Picture or Limited or Anthology Series: Ray Liotta
Best Cinematography for a Limited or Anthology Series or Movie
Schmidadon! second season (3):
Best Production Design of a Narrative Program (Half Hour)
Best Choreography for a Scripted Program
Best Single-Camera Series Photography (Half Hour)
The problem with Jon Stewart season two (3):
Best Interview Series
Best Directing for a Variety Series
Best technical direction, camera and video control of a stage
Shrinkage (2):
Outstanding Lead Actor in a Comedy Series Jason Segel
Best Supporting Actress in a Comedy Series: Jessica Williams
Five days at the Memorial (1):
Best Single Episode Special Visual Effects
Prehistoric Planet, second season (1):
Best Musical Composition for a Documentary or Special Series (Original Score)
Selena Gomez: My mind and me (1):
Best Writing for a Nonfiction Program
For All Mankind third season (1):
Best Emerging Media Program
Carpooling Karaoke: The series season 5 (1):
Best Comedy, Drama or Variety Series Short Film
Hello tomorrow! (1):
Best Main Title Design
Nominees for Best Commercial (4):
Apple – “The Greatest” – Accessibility
“Call Me with Timothée Chalamet” – Apple TV+
Apple – “Mute the noise” – AirPods
“RIP Leon” – Apple
The truth is that everything indicates that this is only the beginning. At Apple, they are already preparing mega-productions such as “Napoleon” with Joaquin Phoenix, or “Killers of the Flower Moon”, directed by Scorsese, with Di Caprio and with a budget of 200 million dollars. Both will be released in cinemas and, who knows, maybe in a few months we will announce that they are Oscar nominees.
In Applesphere | Apple TV + and its premieres: the upcoming series, films and documentaries that we will see in its catalog
In Applesphere | It’s over Ted Lasso: seven lessons from the best comedy on Apple TV+
